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News & Events

Iowa Caucus Decides

After five plus years of study and implementation, the state of Iowa, which has vineyards and wineries, has adopted a quality control system modelled on the Canadian VQA for wines produced within its borders.

For all the complaining Ontario and BC winemakers do about access to market and acceptance at the top tables, their challenges pale in comparison to those faced by wineries from "non-traditional" US states. In other words, any state bar California, New York, Washington and Oregon. Many of their local citizens turn up their noses and their costs tend to be higher than California's. The Cali "jug" juggernaut completely dominates the low end of the price spectrum, and then there are the perfectly good table wines that cost $12 here and just $6 or $8 in the US. And California producers have unfettered access to their state's markets, crowding out the local efforts. At the high end, no state can beat Napa's finest even though they charge way less.

Iowa winemakers and their marketing association are hoping that, as with the Canadian VQA system, a formal and rigorous quality control structure will give people confidence that the local wines are worth drinking (and paying for). The mini-acronym for the IVQA is "IQ". Smart.

Michael L. White, Iowa State University extension viticulture specialist, told Wines & Vines magazine that “the real benefit behind this program is that it has gotten all wineries to improve wine quality.”

According to WinesVinesDATA, there are currently 87 wineries in Iowa.

Read the summary in Wines & Vines magazine here.

Michael L. White, Iowa State University extension viticulture specialist, told Wines & Vines, “The real benefit behind this program is that it has gotten all wineries to improve wine quality.”

Read more at: http://www.winesandvines.com/template.cfm?section=news&content=95621&htitle=Iowa+Wines+to+Debut+VQA+Seal
Copyright © Wines & Vines
Michael L. White, Iowa State University extension viticulture specialist, told Wines & Vines, “The real benefit behind this program is that it has gotten all wineries to improve wine quality.”

Read more at: http://www.winesandvines.com/template.cfm?section=news&content=95621&htitle=Iowa+Wines+to+Debut+VQA+Seal
Copyright © Wines & Vines

 

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